2 SIMPELE FACEBOOK ADS GEHEIMEN DIE JE DIRECT MEER SALES OPLEVEREN

I’m going to share something with you that few advertisers do with Facebook ads.

I hesitated for a moment whether this was too valuable to share for free in an email.

But then I quickly realized that there is truly nothing too valuable, and that I should go all in.

Giving = helping, and that is exactly the mission of The Webshop Success Hub.

If I help you well and provide the tools to make your marketing successful yourself, you might come back to me someday precisely because I helped you well.

And if not, you might tell others about me. 😊

I am going to tell you the two simple Facebook ad secrets that will continue to work for your Facebook campaigns time and time again, instead of dropping off, because they always remain relevant.

Here we go:

Did you know that, on average, only 3% of your visitors are ready to buy during their first visit?

....3.....

That is absolutely nothing!

You have likely used an ad before for your product or collection, mentioning the price, a product description, and "Buy now!".

These types of ads only work on the 3% who are ready to buy, provided your webshop and checkout do not raise any additional doubts.

These types of ads quickly lead to disappointment for advertisers.

You might have also used a remarketing (same as retargeting) ad at some point to reach those who left your shop.

What kind of text did you have in that ad? "Free delivery", "Delivered tomorrow", and probably.... "Order now!".

Do you think that the 97% who are not immediately ready to buy will be convinced after seeing the same type of ad a 2nd time?

No way.

Do you see what I mean? You cannot keep shouting the same thing and showing the same ads if you want to convince someone to give you their money.

I am going to tell you what you *should* do.

1. Forget boring product features - always translate them into CUSTOMER BENEFITS

Have you ever heard the saying "Features tell, benefits sell"?

Almost everyone does this wrong in ads, on their webshop, in emails... you name it.

Features are product characteristics. These are boring facts that don't evoke emotion or capture the imagination.

Often you list these on the product page or in ads to explain what the product does. Makes sense, right?

But unfortunately, features are only a means to achieve the desired result, not the result of purchasing the product itself.

Start reframing your features into benefits and add these instead of the features.

Example for bedding:

Breathable material = Keeps you cool in the summer and warm in the winter thanks to the breathable material

100% organic bamboo = Enjoy your bedding for years and save money thanks to the strong bamboo fibers

Soft and supple fabric = Never iron your bedding again thanks to the wrinkle-free fabric / Sleep wonderfully and wake up refreshed thanks to the silky soft fabric.

Can you see how much better this product would sell compared to just the features?

2. Stop repeating "Buy now" and offer valuable information in your remarketing ads

It is a major myth that ads with lots of text perform worse than short, catchy ads. I see the exact opposite happening.

(And I mean not a lot of text in the image, because Facebook doesn't like that)

For one client, we even see social media comments under ads containing a lot of information where customers thank us for the insight. So you see, there is a real need for explanation.

Someone didn't buy immediately for a reason. Often it's due to a lack of information or because the emotional connection isn't there yet.

A purchase happens through two elements: emotion first, and then rationalization.

You can influence both significantly if you use the right words.

There is absolutely no reason why you couldn't use a blog post as a landing page, or why you couldn't use a shortened version of your blog as ad copy.

My second tip for your best campaign strategy ever is therefore:

Take my first tip and write an informative piece about what the product is, use the most frequently asked questions from your customers, and explain what the product can specifically do for your customer. The benefits, not the facts.

Test 2 types of ads:

• One with the full text in the advertisement. Use a new paragraph for every sentence, because it reads much better in ads and on small screens, even if it looks a bit strange.
  
  
• Put the full text in a blog post with a catchy title, for example "X surprising things you didn't know about [product/subject]" and use this as a landing page for your ad. Don't forget to spruce it up with nice images and link to your assortment at the bottom with a call to action.

First, run these ads as a remarketing campaign in the same ad set and target people who haven't purchased yet. In other words, exclude buyers from the campaign.

If you provide the exact info they were doubting about, show that you are the expert in your product category, or give ideas on how to use the products, you will see that these ads convert much better than a standard ad.

Note: It doesn't necessarily have to be text; it can also be a video (always with subtitles) where you provide info. Also super fun and personal.

This strategy works every single time, because the information needs of your customer will never change.

Are you going to try it? Let me know in the comments!

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