I quickly sensed that something wasn't right...

It was 2015 and I had found a job as an online campaign manager at a marketing agency.

While I started with full sense and energy, I quickly discovered that they were really just selling fluff to their clients, and worse - that this was just the standard way of working at traditional marketing agencies.

Fluffy marketing plans, filled with empty promises and jargon. Weak strategies and objectives focused on unimportant vanity metrics such as clicks rather than actual sales.

Traditional agencies are mainly concerned with binding customers to long contracts and then quickly bringing in new ones, instead of getting good results and customers who choose to stay for a long time.

There I was with my creative ideas. I tried to implement real strategies and collected data to improve results for the clients. But the way the agency was run kept nagging on me.

One day, during a team meeting, I realized that I wanted to be in control of the strategy, the execution, and really want to help customers grow their business through marketing.

I set up my own non-traditional marketing agency to help webshops generate more sales.

The Webshop Success Hub was born, and now years later we consist of a whole team of experts.